
Free Webinar - How to Scale an Agency to +20k/Month
Last Updated
Jul 10, 2024

by Pietro Zancuoghi
COO, Scale Labs
Resources
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Resources
Using Guarantees to Increase Conversion Without Destroying Your Margins
This article shows how to use guarantees in a B2B context with clear guardrails, so you raise conversion without attracting bad-fit customers or getting abused.
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Feb 26, 2026

by Pietro Zancuoghi
COO, Scale Labs
Resources
Why Testimonials Beat Scripts; How Social Proof Wins B2B Deals Faster
A pitch is what you say about yourself. A testimonial is what the market says about you.
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Feb 19, 2026

by Pietro Zancuoghi
COO, Scale Labs
Resources
What You Don’t Measure, You Can’t Control; The Core Metrics Every B2B Sales Team Must Track
When you cannot see what is happening inside your pipeline, revenue starts to feel random. Measurement solves that, not because dashboards are exciting, but because metrics remove ambiguity.
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Feb 12, 2026

by Pietro Zancuoghi
COO, Scale Labs



