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Cold calling has long been a staple of outbound sales strategies. While digital marketing channels have taken center stage in recent years, the question persists: Does cold calling still work?

Creating a B2B sales funnel that actually converts is about crafting a journey that builds trust, educates, and drives the right action at the right time. In this article, we explore how to design a commercial sales funnel that consistently turns leads into loyal clients.

This article outlines why personalisation matters, how to structure a more adaptable sales process, and how organisations can implement practical changes to become more client-centric.