Insights

Articles, resources & news

Insights

Articles, resources & news

Categories:

All

Articles

Resources

Articles

New Year, New Leadership: Practical Action Steps to Guide a Strong Sales Team

A new year is not just a fresh pipeline. It is a fresh leadership test. This is a practical playbook you can apply in the first weeks of 2026.

Read More ->

Dec 29, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

The Christmas Pause: 10 Sales Lessons to Take Into the New Year

Christmas week is a natural slowdown for many markets. Instead of pretending it is a normal selling week, use it as a reset. You will start January sharper, calmer, and more prepared.

Read More ->

Dec 24, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Selling Isn’t Persuasion: It’s Helping Buyers Feel Safe Saying Yes

This article shows how to identify the fears behind “not yet” and how to reduce them without pressure.

Read More ->

Dec 22, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Stop Chasing Revenue: The Input Goals That Actually Create It (Year-End Edition)

This article shows you how to set input goals that create pipeline, create conversion, and create revenue, especially during year end planning.

Read More ->

Dec 11, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Trust Sells: How to Build Buyer Confidence When It Matters Most

This article breaks trust into practical building blocks you can apply immediately in discovery, follow ups, proposals, and handoffs.

Read More ->

Dec 4, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

B2B Sales Training: How To Train Your Team To Sell More

Recent reports on B2B sales training and coaching show that top performing teams treat training as a continuous system, not a one off event. They combine foundational knowledge, practical exercises, coaching and data driven feedback. This article outlines how to design sales training that actually changes behaviour and results.

Read More ->

Nov 27, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

The Importance Of Sales Metrics In B2B: What To Track And Why It Matters

This article explains which metrics matter most in B2B and how to use them in a practical way.

Read More ->

Nov 20, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Essential Principles In B2B Selling: Active Listening, Adaptation And Clear Communication

Modern consultative selling frameworks consistently highlight a few timeless principles: asking good questions, active listening, tailoring your approach and communicating clearly in the buyer’s interest. This article will walk through the essential principles you can apply immediately in your B2B sales conversations.

Read More ->

Nov 13, 2025

by Pietro Zancuoghi

COO, Scale Labs

Categories:

All

Articles

Resources

Articles

New Year, New Leadership: Practical Action Steps to Guide a Strong Sales Team

A new year is not just a fresh pipeline. It is a fresh leadership test. This is a practical playbook you can apply in the first weeks of 2026.

Read More ->

Dec 29, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

The Christmas Pause: 10 Sales Lessons to Take Into the New Year

Christmas week is a natural slowdown for many markets. Instead of pretending it is a normal selling week, use it as a reset. You will start January sharper, calmer, and more prepared.

Read More ->

Dec 24, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Selling Isn’t Persuasion: It’s Helping Buyers Feel Safe Saying Yes

This article shows how to identify the fears behind “not yet” and how to reduce them without pressure.

Read More ->

Dec 22, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Stop Chasing Revenue: The Input Goals That Actually Create It (Year-End Edition)

This article shows you how to set input goals that create pipeline, create conversion, and create revenue, especially during year end planning.

Read More ->

Dec 11, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Trust Sells: How to Build Buyer Confidence When It Matters Most

This article breaks trust into practical building blocks you can apply immediately in discovery, follow ups, proposals, and handoffs.

Read More ->

Dec 4, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

B2B Sales Training: How To Train Your Team To Sell More

Recent reports on B2B sales training and coaching show that top performing teams treat training as a continuous system, not a one off event. They combine foundational knowledge, practical exercises, coaching and data driven feedback. This article outlines how to design sales training that actually changes behaviour and results.

Read More ->

Nov 27, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

The Importance Of Sales Metrics In B2B: What To Track And Why It Matters

This article explains which metrics matter most in B2B and how to use them in a practical way.

Read More ->

Nov 20, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Essential Principles In B2B Selling: Active Listening, Adaptation And Clear Communication

Modern consultative selling frameworks consistently highlight a few timeless principles: asking good questions, active listening, tailoring your approach and communicating clearly in the buyer’s interest. This article will walk through the essential principles you can apply immediately in your B2B sales conversations.

Read More ->

Nov 13, 2025

by Pietro Zancuoghi

COO, Scale Labs

Categories:

All

Articles

Resources

Articles

New Year, New Leadership: Practical Action Steps to Guide a Strong Sales Team

A new year is not just a fresh pipeline. It is a fresh leadership test. This is a practical playbook you can apply in the first weeks of 2026.

Read More ->

Dec 29, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

The Christmas Pause: 10 Sales Lessons to Take Into the New Year

Christmas week is a natural slowdown for many markets. Instead of pretending it is a normal selling week, use it as a reset. You will start January sharper, calmer, and more prepared.

Read More ->

Dec 24, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Selling Isn’t Persuasion: It’s Helping Buyers Feel Safe Saying Yes

This article shows how to identify the fears behind “not yet” and how to reduce them without pressure.

Read More ->

Dec 22, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Stop Chasing Revenue: The Input Goals That Actually Create It (Year-End Edition)

This article shows you how to set input goals that create pipeline, create conversion, and create revenue, especially during year end planning.

Read More ->

Dec 11, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Trust Sells: How to Build Buyer Confidence When It Matters Most

This article breaks trust into practical building blocks you can apply immediately in discovery, follow ups, proposals, and handoffs.

Read More ->

Dec 4, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

B2B Sales Training: How To Train Your Team To Sell More

Recent reports on B2B sales training and coaching show that top performing teams treat training as a continuous system, not a one off event. They combine foundational knowledge, practical exercises, coaching and data driven feedback. This article outlines how to design sales training that actually changes behaviour and results.

Read More ->

Nov 27, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

The Importance Of Sales Metrics In B2B: What To Track And Why It Matters

This article explains which metrics matter most in B2B and how to use them in a practical way.

Read More ->

Nov 20, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Essential Principles In B2B Selling: Active Listening, Adaptation And Clear Communication

Modern consultative selling frameworks consistently highlight a few timeless principles: asking good questions, active listening, tailoring your approach and communicating clearly in the buyer’s interest. This article will walk through the essential principles you can apply immediately in your B2B sales conversations.

Read More ->

Nov 13, 2025

by Pietro Zancuoghi

COO, Scale Labs

Get our Sales Machine Framework Free Course

This course will help you understand the 3 main reasons you are not reaching your sales goals and closing the customers you want. All content is curated from last year's Scale Talks live event and based on our own experience helping dozens of B2B companies overcome these problems and many more in recent years.

Schedule a call

Let us take care of everything!

When you trust Scale Labs the keys to your business, you'll welcome a team of growth partners 24/7 dedicated to help your business go from Point A to Point Success in the shortest way possible.

Schedule a call

Let us take care of everything!

When you trust Scale Labs the keys to your business, you'll welcome a team of growth partners 24/7 dedicated to help your business go from Point A to Point Success in the shortest way possible.

© Copyright 2024. Scale Labs. All rights reserved.

Designed by Wize

© Copyright 2024. Scale Labs. All rights reserved.

Designed by Wize

© Copyright 2024. Scale Labs. All rights reserved.

Designed by Wize