Some sales funnels generate revenue on day 1, others break even around day 90, and some take up to 6 months (day 190) to pay off.

In the changing world of B2B marketing, two important approaches help businesses reach the right audience: intent-based traffic and attention-based traffic. This article explains what these traffic types mean, how they’re different, and how using both can lead to stronger and more effective marketing strategies.

Entrepreneurial teams bring energy, innovation, ownership, and resilience into your organization. How can you build such a team?

In this article, we’ll break down what upselling and cross-selling are, why they matter, and how you can use them to boost revenue, customer satisfaction, and long-term loyalty.

This article outlines the key concepts related to cold calls, their importance in the commercial context, best practices, and strategies to optimise the process and maximise results.

Welcome to Outbound 2.0: a modern, creative and efficient way to rethink traditional outbound strategies and turn them into powerful engines for connection and conversion.

Company culture is a key driver of growth, talent attraction, and long-term success. In this article, we’ll explore why culture matters so much in early-stage companies, what makes a culture truly strong, and how companies can cultivate one that supports rapid, sustainable growth.

Artificial Intelligence (AI) is reshaping how we communicate, share information, and express ourselves. As these technologies become part of our daily lives, it’s important to understand how they affect freedom of expression, one of the core rights in any democratic society.