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Articles, resources & news

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Articles

Turning Leads into Clients: How to Design a Sales Funnel That Converts

Creating a B2B sales funnel that actually converts is about crafting a journey that builds trust, educates, and drives the right action at the right time. In this article, we explore how to design a commercial sales funnel that consistently turns leads into loyal clients.

Read More ->

Jul 3, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How Understanding and Adapting Your Sales Process Drives Client Success

This article outlines why personalisation matters, how to structure a more adaptable sales process, and how organisations can implement practical changes to become more client-centric.

Read More ->

Jun 26, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How AI Is Restructuring Sales Teams for Efficiency and Focus

Artificial Intelligence is now a practical tool in daily sales operations

Read More ->

Jun 19, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Understanding Sales Cycles: Why Sales Cycles Matter More Than You Think

Some sales funnels generate revenue on day 1, others break even around day 90, and some take up to 6 months (day 190) to pay off.

Read More ->

Jun 12, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Understanding Intent-Based vs Attention-Based Traffic in B2B Marketing

In the changing world of B2B marketing, two important approaches help businesses reach the right audience: intent-based traffic and attention-based traffic. This article explains what these traffic types mean, how they’re different, and how using both can lead to stronger and more effective marketing strategies.

Read More ->

Jun 5, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How to Build an Entrepreneurial Team

Entrepreneurial teams bring energy, innovation, ownership, and resilience into your organization. How can you build such a team?

Read More ->

May 29, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How to Maximize Your Business's LTV with Upsell and Cross-Sell Techniques

In this article, we’ll break down what upselling and cross-selling are, why they matter, and how you can use them to boost revenue, customer satisfaction, and long-term loyalty.

Read More ->

May 22, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Why Cold Calls Matter and How to Make Them Work

This article outlines the key concepts related to cold calls, their importance in the commercial context, best practices, and strategies to optimise the process and maximise results.

Read More ->

May 15, 2025

by Pietro Zancuoghi

COO, Scale Labs

Categories:

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Articles

Resources

Articles

Turning Leads into Clients: How to Design a Sales Funnel That Converts

Creating a B2B sales funnel that actually converts is about crafting a journey that builds trust, educates, and drives the right action at the right time. In this article, we explore how to design a commercial sales funnel that consistently turns leads into loyal clients.

Read More ->

Jul 3, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How Understanding and Adapting Your Sales Process Drives Client Success

This article outlines why personalisation matters, how to structure a more adaptable sales process, and how organisations can implement practical changes to become more client-centric.

Read More ->

Jun 26, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How AI Is Restructuring Sales Teams for Efficiency and Focus

Artificial Intelligence is now a practical tool in daily sales operations

Read More ->

Jun 19, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Understanding Sales Cycles: Why Sales Cycles Matter More Than You Think

Some sales funnels generate revenue on day 1, others break even around day 90, and some take up to 6 months (day 190) to pay off.

Read More ->

Jun 12, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Understanding Intent-Based vs Attention-Based Traffic in B2B Marketing

In the changing world of B2B marketing, two important approaches help businesses reach the right audience: intent-based traffic and attention-based traffic. This article explains what these traffic types mean, how they’re different, and how using both can lead to stronger and more effective marketing strategies.

Read More ->

Jun 5, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How to Build an Entrepreneurial Team

Entrepreneurial teams bring energy, innovation, ownership, and resilience into your organization. How can you build such a team?

Read More ->

May 29, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How to Maximize Your Business's LTV with Upsell and Cross-Sell Techniques

In this article, we’ll break down what upselling and cross-selling are, why they matter, and how you can use them to boost revenue, customer satisfaction, and long-term loyalty.

Read More ->

May 22, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Why Cold Calls Matter and How to Make Them Work

This article outlines the key concepts related to cold calls, their importance in the commercial context, best practices, and strategies to optimise the process and maximise results.

Read More ->

May 15, 2025

by Pietro Zancuoghi

COO, Scale Labs

Categories:

All

Articles

Resources

Articles

Turning Leads into Clients: How to Design a Sales Funnel That Converts

Creating a B2B sales funnel that actually converts is about crafting a journey that builds trust, educates, and drives the right action at the right time. In this article, we explore how to design a commercial sales funnel that consistently turns leads into loyal clients.

Read More ->

Jul 3, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How Understanding and Adapting Your Sales Process Drives Client Success

This article outlines why personalisation matters, how to structure a more adaptable sales process, and how organisations can implement practical changes to become more client-centric.

Read More ->

Jun 26, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How AI Is Restructuring Sales Teams for Efficiency and Focus

Artificial Intelligence is now a practical tool in daily sales operations

Read More ->

Jun 19, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Understanding Sales Cycles: Why Sales Cycles Matter More Than You Think

Some sales funnels generate revenue on day 1, others break even around day 90, and some take up to 6 months (day 190) to pay off.

Read More ->

Jun 12, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Understanding Intent-Based vs Attention-Based Traffic in B2B Marketing

In the changing world of B2B marketing, two important approaches help businesses reach the right audience: intent-based traffic and attention-based traffic. This article explains what these traffic types mean, how they’re different, and how using both can lead to stronger and more effective marketing strategies.

Read More ->

Jun 5, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How to Build an Entrepreneurial Team

Entrepreneurial teams bring energy, innovation, ownership, and resilience into your organization. How can you build such a team?

Read More ->

May 29, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

How to Maximize Your Business's LTV with Upsell and Cross-Sell Techniques

In this article, we’ll break down what upselling and cross-selling are, why they matter, and how you can use them to boost revenue, customer satisfaction, and long-term loyalty.

Read More ->

May 22, 2025

by Pietro Zancuoghi

COO, Scale Labs

Articles

Why Cold Calls Matter and How to Make Them Work

This article outlines the key concepts related to cold calls, their importance in the commercial context, best practices, and strategies to optimise the process and maximise results.

Read More ->

May 15, 2025

by Pietro Zancuoghi

COO, Scale Labs

Get our Sales Machine Framework Free Course

This course will help you understand the 3 main reasons you are not reaching your sales goals and closing the customers you want. All content is curated from last year's Scale Talks live event and based on our own experience helping dozens of B2B companies overcome these problems and many more in recent years.

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Schedule a call

Let us take care of everything!

When you trust Scale Labs the keys to your business, you'll welcome a team of growth partners 24/7 dedicated to help your business go from Point A to Point Success in the shortest way possible.

© Copyright 2024. Scale Labs. All rights reserved.

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© Copyright 2024. Scale Labs. All rights reserved.

Designed by Wize

© Copyright 2024. Scale Labs. All rights reserved.

Designed by Wize