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Last Updated
Jul 10, 2024

by Pietro Zancuoghi
COO, Scale Labs
Resources
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Understanding Sales Cycles: Why Sales Cycles Matter More Than You Think
Some sales funnels generate revenue on day 1, others break even around day 90, and some take up to 6 months (day 190) to pay off.
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Jun 12, 2025

by Pietro Zancuoghi
COO, Scale Labs
Resources
Understanding Intent-Based vs Attention-Based Traffic in B2B Marketing
In the changing world of B2B marketing, two important approaches help businesses reach the right audience: intent-based traffic and attention-based traffic. This article explains what these traffic types mean, how they’re different, and how using both can lead to stronger and more effective marketing strategies.
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Jun 5, 2025

by Pietro Zancuoghi
COO, Scale Labs
Resources
How to Build an Entrepreneurial Team
Entrepreneurial teams bring energy, innovation, ownership, and resilience into your organization. How can you build such a team?
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May 29, 2025

by Pietro Zancuoghi
COO, Scale Labs