
Free Webinar - How to manage your first 5 clients
Last Updated
Jul 10, 2024

by Pietro Zancuoghi
COO, Scale Labs
Resources
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Resources
Why a Lead Articulating Their Own Pain Is More Powerful Than Sales Pointing It Out
This article explores why self-identified pain drives better outcomes, how you can guide prospects toward expressing it, and how this approach transforms both conversion rates and customer relationships.
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Sep 4, 2025

by Pietro Zancuoghi
COO, Scale Labs
Resources
Maketing Online Vs Marketing Offline
How to choose (and combine) the right channels for B2B growth in 2025.
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Aug 21, 2025

by Pietro Zancuoghi
COO, Scale Labs
Resources
The Biggest Mistakes in Scaling Startups: Lessons in Sales, People, and Processes
This article explores the biggest mistakes in scaling startups and offers practical lessons in three essential areas: sales, people, and processes. By learning from the failures of others, founders can approach scaling with more clarity and confidence.
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Aug 7, 2025

by Pietro Zancuoghi
COO, Scale Labs