
Free Live Q&A (November 2023)
Last Updated
27/11/2023

by Pietro Zancuoghi
COO, Scale Labs
Resources
Get free insights straight from our R&D department
Resources
How to turn inactive leads into business opportunities
This article explores the importance of inactive leads and how they can become valuable business opportunities. Through CRM strategies, segmentation, automation, and personalized communication, it presents effective ways to increase conversions, reduce acquisition costs, and drive business growth.
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07/05/2026

by Pietro Zancuoghi
COO, Scale Labs
Resources
Using Guarantees to Increase Conversion Without Destroying Your Margins
This article shows how to use guarantees in a B2B context with clear guardrails, so you raise conversion without attracting bad-fit customers or getting abused.
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26/02/2026

by Pietro Zancuoghi
COO, Scale Labs
Resources
Why Testimonials Beat Scripts; How Social Proof Wins B2B Deals Faster
A pitch is what you say about yourself. A testimonial is what the market says about you.
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19/02/2026

by Pietro Zancuoghi
COO, Scale Labs



