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Artificial Intelligence is now a practical tool in daily sales operations

Some sales funnels generate revenue on day 1, others break even around day 90, and some take up to 6 months (day 190) to pay off.

In the changing world of B2B marketing, two important approaches help businesses reach the right audience: intent-based traffic and attention-based traffic. This article explains what these traffic types mean, how they’re different, and how using both can lead to stronger and more effective marketing strategies.