Cold calling has long been a staple of outbound sales strategies. While digital marketing channels have taken center stage in recent years, the question persists: Does cold calling still work?

Creating a B2B sales funnel that actually converts is about crafting a journey that builds trust, educates, and drives the right action at the right time. In this article, we explore how to design a commercial sales funnel that consistently turns leads into loyal clients.

This article outlines why personalisation matters, how to structure a more adaptable sales process, and how organisations can implement practical changes to become more client-centric.

Artificial Intelligence is now a practical tool in daily sales operations

Some sales funnels generate revenue on day 1, others break even around day 90, and some take up to 6 months (day 190) to pay off.

In the changing world of B2B marketing, two important approaches help businesses reach the right audience: intent-based traffic and attention-based traffic. This article explains what these traffic types mean, how they’re different, and how using both can lead to stronger and more effective marketing strategies.

Entrepreneurial teams bring energy, innovation, ownership, and resilience into your organization. How can you build such a team?

In this article, we’ll break down what upselling and cross-selling are, why they matter, and how you can use them to boost revenue, customer satisfaction, and long-term loyalty.