
Free Live Q&A (November 2023)
Last Updated
Nov 27, 2023

by Pietro Zancuoghi
COO, Scale Labs
RECURSOS
Obtém Perspetivas Grátis Diretamente Do Nosso Departamento De Investigação E Desenvolvimento
Resources
B2B Sales Training: How To Train Your Team To Sell More
Recent reports on B2B sales training and coaching show that top performing teams treat training as a continuous system, not a one off event. They combine foundational knowledge, practical exercises, coaching and data driven feedback. This article outlines how to design sales training that actually changes behaviour and results.
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Nov 27, 2025

by Pietro Zancuoghi
COO, Scale Labs
Resources
The Importance Of Sales Metrics In B2B: What To Track And Why It Matters
This article explains which metrics matter most in B2B and how to use them in a practical way.
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Nov 20, 2025

by Pietro Zancuoghi
COO, Scale Labs
Resources
Essential Principles In B2B Selling: Active Listening, Adaptation And Clear Communication
Modern consultative selling frameworks consistently highlight a few timeless principles: asking good questions, active listening, tailoring your approach and communicating clearly in the buyer’s interest. This article will walk through the essential principles you can apply immediately in your B2B sales conversations.
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Nov 13, 2025

by Pietro Zancuoghi
COO, Scale Labs



